The Wii U's GamePad was its star attraction and actually had some really neat ideas. Related: When Good Consoles Fail-The SEGA Dreamcast 2. Unfortunately, confusion about the Wii U's identity is still present to this day, which shows how poorly Nintendo marketed it.
At $299 for the Basic bundle and $349 for the Deluxe bundle, the Wii U's introductory prices-mixed with gamers' perception that it was just a new controller for the Wii-really turned people's heads away. The Wii U's starting price didn't help this either. "Wii U" sounded way too similar to "Wii" and this supported gamers' ideas that the Wii U wasn't a console-surely a new Nintendo console would have its own distinct name? Nintendo really pushed the Wii U's GamePad in a lot of its marketing, which led people to believe that the Wii U wasn't a fully fledged console, but more just an accessory for the Wii. Nintendo dropped the ball, ineffectively marketing the Wii U and, with most gamers unsure of what the Wii U actually was, this confusion translated into poor sales for the console. The Wii U's mis-marketing robbed it of any clear identity.
Related: The Worst Games Consoles of All Time It lost some of the goodwill Nintendo had gained with the Wii and left the gaming giant's future unclear. But, at the time, the Wii U faced myriad problems, ranging from general confusion as to what it was, to being outperformed by the PS4 and Xbox One.Ĭontrary to Nintendo's expectations, the Wii U was a commercial failure, and sold around 13.5 million units, second only to Nintendo's abysmal Virtual Boy, which sold less than a million units. In retrospect, it's easier for people to appreciate the Wii U for what it was trying to achieve, and the features it had that Nintendo would later develop into the Switch. The Wii U actually had some great features going for it-it was backward compatible with Wii accessories and games, came with the bulky but innovative Wii U GamePad, and had some excellent titles, such as Mario Kart 8, Super Mario 3D World, and Splatoon. So, in 2012, Nintendo released the Wii U. After the surprise global success of the Wii, Nintendo was keen to capitalize by delivering a console that provided gamers with the Wii's unparalleled (at the time) motion controls and yet was more akin to a conventional games console. The Wii U was Nintendo's successor to its smash-hit console, the Wii.
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